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By Darrell Jackson

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The votes for Ron Paul were over- G E T T I N G T O W H AT W E R E A L LY T H I N K 43 whelming, registering more than 75 percent. com poll, giving Paul the landslide victory in the debate, were so far from any other “legit” poll that he had decided to take the poll down for fear that it had been hacked or was the subject of a campaign to purposely inflate Paul’s numbers. But who exactly were those users searching for Ron Paul? 4 percent. We’ll learn more about Young Digerati and other Early Adopters in Chapter 10.

As I entered the exhibit hall, I was greeted by a woman with a strong cockney accent. “ ’Allo, love,” she said. I took the opportunity to inquire a little bit about the audience for this event. ” To this day I don’t know if she was just pulling my leg, but I took her reply to be the truth as I headed toward the auditorium to take my place onstage. I was there to present the concept of online competitive intelligence to this group of online poker, blackjack, and casino game sites. My MO at trade conferences is to pick a random company from the attendee list and present slides showing exactly what I could discern about their specific site: where they receive their traffic from (search engines, email campaigns, affiliates), where they rank in relation to their competitors in visits, even the search terms that they’re purchasing to get traffic to the site.

S. Internet users in January? While on any given day I may be commenting on the state of online retail, the latest stats for Google, or the demographics for visitors to online travel sites, I live for days like today. Confronted with a single enigmatic data point, I dive headfirst into a massive database to unravel the mystery behind something that my common sense tells me is out of place. ” The blinking red message light on my phone reminded me that I had other pressing matters, but what was really demanding my attention at that second was on my screen, the twenty-third most popular search term of nearly 1 million terms driving traffic to retail sites for the month of January.

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